QBE Insurance Group

2015 Annual Report Suite
Project Details

Client:QBE Insurance Group

Date:February 2015

Activities:Annual Report
Annual Review
Corporate Governance Statement
Notice of Meeting
Online Report

Online:Annual Report 2015

QBE Insurance Group is one of the world's top 20 general insurance and reinsurance companies, with operations in all the key insurance markets. QBE is listed on the ASX and is headquartered in Sydney. QBE employs more than 17,000 people in 38 countries.

QBE has partnered with ArmstrongQ for more than 20 years to lead its reporting communications, during which time their gross written premium has grown from $1 billion in 1994 to more than $15 billion in 2015. During our 20+ year relationship, ArmstrongQ has transformed our creative and management processes by being responsive to their needs, as well as adding value at all stages.


Over recent years ArmstrongQ has worked closely with QBE to evolve and streamline their reporting process. In 2014 QBE expanded their annual reporting suite to include an Online Report, to broaden their reach to investors, whilst continuing to release their results and Annual Report simultaneously to the market.


The two main challenges that a simultaneous release of an annual report presents are the management of time and the collaboration of the internal stakeholder groups. Addressing these two key points from the outset with the appropriate planning and insight is fundamental to producing a quality product with less pressure on time.
Tailoring a workflow and timeline to suit the internal stakeholder groups is always the first step in the planning process. We then look at segmenting the project into critical and non-critical paths; this provides greater clarity on the roles and responsibilities of each stakeholder group and flow of work between them.



Success can be measured in the length of the relationship which is now over 20 years. QBE’s stringent standards push us to improve our processes and efficiency, heightening our awareness of interaction, communication and industry expectation. The drive to push our own boundaries and reassess our practices ensures our position at the forefront of the annual reporting.

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