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Oil Search

Brand Rollout
Project Details

Client:Oil Search

Date:December 2015

Activities:Advertising
Animation
Annual Report
Connections Book case study book
Electronic Sustainability Newsletter
License Map website
Photography
PowerPoint Templates
Print Newsletter
Reception Information TV Template
Safety Induction Program
Share Rights Documentation
Signage
Sustainability Report
Video
Website
Writing

Oil Search is an oil and gas exploration and development company which was established in Papua New Guinea (PNG) in 1929. The majority of the Company’s assets are located in PNG, where it holds an extensive spread of oil and gas production and exploration licences. In 2013 Oil Search reinvigorated their brand and ArmstrongQ partnered with them for the rollout.

Objective

The refreshed visual identity had to reinforce their experience and reputation as a socially responsible oil and gas explorer and producer.

Approach

We created a brand story for Oil Search centred around their excellence in oil and gas production and commitment to social responsibly. The visual identity needed to be under pinned by their values: integrity, respect, passion, caring, responsible, diversity and excellence, whilst show casing the unique environment in which they operate.

Result

We produced an integrated multi-faceted campaign, bringing the reinvigorated brand to life across internal and external communications applications, from a suite of identities for Oil Search’s enterprise management system, to corporate videos and sustainability reporting, to name but a few.


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