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Keith Orchison's On Power

Project Details

Client:On Power

Date:Ongoing

Activities:Animation
Book
Photography
Video
Website
Writing

Online:www.onpower.com.au

Keith Orchison has been involved in resources and energy industry policy issues, as well as management and communications, for more than 32 years. Keith was chief executive of the upstream petroleum industry association, now called the Australian Petroleum Production & Exploration Association (APPEA), a position he held until 1991, Keith was also Chief Executive of the Electricity Supply Association of Australia, 1991-2003 as well as a member of the CSIRO energy advisory committees for six years and chair of its Energy Technology sector advisory committee in 1999-2001. He was a member of the Australian Industry Greenhouse Network for 10 years and chairman of AIGN in 2002; a member of the Howard Government’s Critical Infrastructure Advisory Council and he also chaired its energy committee, 2003-07; a trustee of the Committee for the Economic Development of Australia, and a member of the Federal Government’s energy white paper reference group in 2011. Keith also writes regularly for Business Spectator.

Objective

ArmstrongQ identified an opportunity to partner with Keith Orchison in providing an informative news source for Australia’s national electricity market.

Approach

ArmstrongQ created www.OnPower.com.au, a subscription based website together with an annual year book. This provided an independent insight into Australia’s national electricity market which serves nearly 10 million account holders on the east coast, right across business, government and key stakeholder groups.

Result

ArmstrongQ created an informative news source and annual review for senior level executives, government ministers and advisors who were looking for a concise, up-to-date, reliable, independent source of information on Australia’s national electricity market.


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