Project Details
Client:Cleanaway
Date:Ongoing
Activities:Annual Report
Online Report
Photography
Online:Annual Report 2016
Cleanaway (formerly Transpacific) is Australia’s leading waste management company, operating a national network of unique collection, processing, treatment and landfill assets from over 200 locations across Australia.
Objective
From February 2016 the new Cleanaway master brand was launched together with the entity becoming Cleanaway Waste Management Limited.
The new brand is supported by a new operating model and management structure following the commencement of Vik Bansal’s appointment as CEO in August 2015.
Approach
With their new brand identity already in place and operational changes underway we wanted to ensure that their annual report appropriately supported its new strategic direction and key message of “making a sustainable future possible”.
Result
A well-balanced document with an identity that supported its vision while also communicating its performance and strategy appropriately to its shareholders.