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Cleanaway

2016 Annual Report
Project Details

Client:Cleanaway

Date:Ongoing

Activities:Annual Report
Online Report
Photography

Online:Annual Report 2016

Cleanaway (formerly Transpacific) is Australia’s leading waste management company, operating a national network of unique collection, processing, treatment and landfill assets from over 200 locations across Australia. 

Objective

From February 2016 the new Cleanaway master brand was launched together with the entity becoming Cleanaway Waste Management Limited.
The new brand is supported by a new operating model and management structure following the commencement of Vik Bansal’s appointment as CEO in August 2015.

Approach

With their new brand identity already in place and operational changes underway we wanted to ensure that their annual report appropriately supported its new strategic direction and key message of “making a sustainable future possible”.

 

Result

A well-balanced document with an identity that supported its vision while also communicating its performance and strategy appropriately to its shareholders.


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