Sutton Tools celebrates 100 years

Sutton Tools celebrates 100 years

20 September 2017

ArmstrongQ has developed a strong capability in the area of corporate storytelling and anniversary books for ASX-listed companies and family businesses.

One of our recent anniversary projects was for the Melbourne-based family business Sutton Tools.

Sutton Tools is a third generation, manufacturing business that exports to over 20 countries around the world, Sutton Tools was inducted into the Victorian Manufactures Hall of Fame in May 2017.

The Sutton family is understated, preferring to focus on their products, customers and employees. Recognising their 100th anniversary, however, was an important milestone.

The ArmstrongQ team worked with Peter Sutton, Managing Director of Sutton Tools, to develop an overall concept for the content and design of the book, one that reflected their values and shared their story in a way that was in keeping with their style yet celebrated this significant achievement.

We worked with Peter to identify, contract and manage the writer, Lisa Louden, who Peter comments was ‘just the right person for us. We developed a close relationship with her and she really captured the essence of our company and our values.’

The ArmstrongQ design team developed a design concept for the book, working closely with the Sutton Tools design and marketing team, to ensure that the design linked in with the company’s own 100th anniversary branding. As Peter Sutton comments:

‘The ArmstrongQ team was terrific to work with. They listened and took on board the feedback from our design team and developed and implemented a design that worked in seamlessly with our product and marketing collateral.’
‘We’re delighted with the look and presentation of the book, which is a significant investment for us.’

The Creative Director of ArmstrongQ, Jennifer Armstrong, led the design team and notes that: ‘It was a delight to work with Peter and his team to deliver the creative concept for the book, layout and production. Working to a tight timeframe meant close co-operation with the Sutton Tools team.’