Corporate storytelling can be applied both internally and externally for companies. It’s about creating an emotional connection with key stakeholders, by creating an over-arching story that can then drive the key narratives.
Corporate and or investor communications is valuable content and should be treated with the same communication principles as other material. This article highlights how social media strategies can improve the performance of your content.
Our resident corporate storyteller, Jaqui Lane spent several months interviewing and researching the Aspen Medical 10th anniversary book, A decade of making a difference. From start-up to a global leader in innovative healthcare solutions.
Following on from her recent article on Storytelling in leadership, Jaqui explains further the value of storytelling when inspiring and motivating your internal audiences.
Over the past 10 years storytelling has taken off in the consumer and brand world. It’s often referred to in the context of content marketing or discussed in terms of brand, brand storytelling. Jaqui Lane shares her insights.