The real value of corporate stories is that they connect to people emotionally and engage people at a deeper, emotional level. The way we learn, grow and create connections is through stories – even at the corporate level.

Corporate sotrytelling is a method of creating a narrative for a company about why it does what it does rather than simply explaining this in a functional way. Corporate stories explain in a deep way the vision and values of a company.

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Corporate storytelling can be applied both internally and externally for companies. It’s about creating an emotional connection with key stakeholders, by creating an over-arching story that can then drive the key narratives.