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21Jun
2017

Corporate storytelling and marketing


The real value of corporate stories is that they connect to people emotionally and engage people at a deeper, emotional level. The way we learn, grow and create connections is through stories – even at the corporate level.

5Apr
2017

What is corporate storytelling?


Corporate sotrytelling is a method of creating a narrative for a company about why it does what it does rather than simply explaining this in a functional way. Corporate stories explain in a deep way the vision and values of a company.

29Mar
2017

Winter is coming...
…Be prepared for active and activist investors

Taking a different approach to engaging with activist investors means reframing investor relations mindset

21Mar
2017

A new approach to shareholder engagement

A new platform for stakeholder engagement - Shareholder Value Proposition

15Mar
2017

Corporate storytelling for business


Corporate storytelling can be applied both internally and externally for companies. It’s about creating an emotional connection with key stakeholders, by creating an over-arching story that can then drive the key narratives.