Corporate sotrytelling is a method of creating a narrative for a company about why it does what it does rather than simply explaining this in a functional way. Corporate stories explain in a deep way the vision and values of a company.
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Corporate storytelling can be applied both internally and externally for companies. It’s about creating an emotional connection with key stakeholders, by creating an over-arching story that can then drive the key narratives.
Corporate and or investor communications is valuable content and should be treated with the same communication principles as other material. This article highlights how social media strategies can improve the performance of your content.